ãç§ã¯ã¹ããªãŒãã§è²ã£ãããããããããã©ãã«ã¯æ¥åžžè¶é£¯äºãªã®ããšè±ªèªããç¥äººãããŸããå± é å±ã§ãããŸãããšããã¡ãã£ãšç®ãé¢ããéã«äœããçãŸãããšããåäºäºä»¶ã«ãŸã§ãªãã°èŠå¯ã®åãåããããšãã§ããŸãããããã§ããªããã©ãã«ã®å Žåãæ¥æ¬ã¯æ°äºäžä»å ¥ã®ååã§èªåã®èº«ã¯èªåã§å®ããªããã°ãªããªããšãããããŸãããããã£ããšããã¹ããªãŒãã§ã®çåèœåãå¿ èŠã«ãªããŸãã
ããããŠä»åã®èšäºã®ãã€ã³ãããã¹ããªãŒãçµæžã®æ¡å€§ãã§ããä»çŸåšãããã§ãããããããå ã®æªæ¥ã§ã¯ãªããããç§ãã¡ãåãå·»ãã¹ããªãŒãçãªçµæžã倧ãããªã£ãŠãããŸããæ³åŸãã«ãŒã«ã§ãã¡ããšå®ãããçµæžãšã¯éãå¥ç©ã®çµæžãã€ã³ã¿ãŒãããé販ãSNSãããªããªã©ã¹ããçµæžåãåºããããšã§ãçµæžå šäœã«ãã®ãããªå€åãèµ·ããŸãã
ãããšãã°ãã¬ãã¯è¡°éç£æ¥ã§ãããããŠã¹ããçµæžåã§ã¯YouTubeãTikTokãããã«ä»£ãããŸããçµæãšããŠãŠãŒãã¥ãŒããŒãäžå€§å¢åã«ãªã£ãŠããã®ã§ããããã¬ãæ¥çãšã¯ç°ãªãè¡æ¿ã®ç®¡çäžã«ãªãYouTubeã§ã¯ãã«ãŒã«ç¡çšã®ãŠãŒãã¥ãŒããŒãã¡ã®ç®ç«ã£ãè åã¡ã®äžçã«ãªããã¡ã§ãã
ãçºã®ãã©ãã°ã¹ãã¢ã§ã¯å®å šæ§ã確èªããããµããªãçŸå®¹å粧åã販売ãããŠããŸãããSNSã®å£ã³ãã§è²©å£²ã䌞ã°ããŠããååã«ã¯ãåœãããããšæ¶è²»è ããã¯ã¬ãŒã ãå ¥ããããªååã亀ãã£ãŠããŸããå£ã³ãã§ãå®éãã®ãããªãã¬ãã£ããªåå¿ãæžã蟌ãŸããã®ã§ãããããã°ãããå¹ãç®ã§ããããšãããããã®å£ã³ãã®å€ãã«æ¬ç©ã®å£ã³ããåãããŠããŸããŸãã
ãå®ã¯æåã®æ代ã«ã¯ããã®ãããªã¹ããªãŒãçµæžãæ¬ç©ã®çµæžã®ãªãã§ãèµ·ããŠããŸãããä»ã§ããè¿·æYouTuberãšåãããšãããã¬ãã®ä¿æªçªçµãšããŠæ®éã«ã¿ã¬ã³ããããŠããŸããã倧æã¡ãŒã«ãŒã®ååã§ãããã¬ãCMã§èåœã®æŒåºãããŠãèš±ãããæ代ã§ããããŸããã
ãåœæã®æŽå€ã®CMã§ã¯ããããŸã§ã®æŽå€ãšæ°ããæŽå€ã®æ¯èŒãã§çœãã·ã£ããæŽã£ãŠæ¯èŒããæŒåºãå®çªã ã£ãã®ã§ããããªãããããŸã§ã®æŽå€ã¯æ¯åé»ã°ã¿ãæ®ããæ°ããæŽå€ã§ã¯çã£çœã«ãªãããã®çã£çœã«ãªãæ°ããæŽå€ãæ°å¹Žãã€ãšãŸããªãã¥ãŒã¢ã«ããŠãã·ã£ããæŽããšé»ã°ã¿ãæ®ãã»ãã®æ§ååãšããŠç»å Žãããæ¶è²»è å£äœã調æ»ãããããªãã®ããšã¯ãªããCMåºæŒè ã¯æŒåºå®¶ã«æž¡ãããæ°åã®ã·ã£ããèŠãŠãã®çœãã«é©ããæŒæãããŠããã ãããããªäºå®ãå ±éã§ãã£ã±æãããŠããã ããäœïŒããšã¹ã«ãŒãããŠããæ代ãæåã§ããã
ãããã«ã®é ã¯å€§äŒæ¥ã®ãã©ãã«ã®è§£æ±ºãå瀟äŒå¢åãæ ããšããæ§å³ãåœããåã«ãããŸããããå¹³æãéããŠå€§äŒæ¥ã¯å瀟ãšã¯äžåååŒãã§ããªããªããŸãããããããŠå°é ããŠããã®ãããããåã°ã¬ã§ãã
ãã£ãããªã®ã¯ãäžéã®ã±ãŒã¹ã
ãæ¥æ¬çµæžã®ããããã³ã³ãã©ã€ã¢ã³ã¹ã¯å¹³æã®30幎éã§ããªãã®æµåãè¡ããããã¹ã®çµæžã®äžçã§ã¯éšããäžè¯åãé§éãããŠãããŸããããããŠç§ãã¡æ¶è²»è ã¯åŸã ã«éšããžã®èæ§ã倱ã£ãŠãããŸããã
ãã§ã¯ä»€åã®æ代ã«äžè¯åããªããªã£ãããšãããšéã§ãã€ã³ã¿ãŒãããé販ã§ã¯å®äŸ¡ã ããã©ãããã«å£ããååãããµããŠããŸãã泚æãããšãããã§ã¯ãªã10æ¥ãããããŠäžåœããåœééµäŸ¿ã§å±ãååãå€ãããšãããä¿ã«âäžè¯âãšåŒã°ããããããŸãã
ãã¹ããã®æ®åã§ç§ãã¡ã®ç掻ããããäžå¿ãšãªãããã®çµæãšããŠæ¡å€§ããŠããã®ããããã®ã¹ããªãŒãçµæžã§ããããã®ãªãã§å人ãå°äººæ°ã®çµç¹ã§ãããã¬ããžãã¹ãå±éããå¢åãåãå¢ãããŠããã
ãæ¯æ¥ãã¬ããããSNSãèŠãæéãé·ãããåºãããé販ãããªãã§è²·ãç©ããããšãå€ããã°ãåœç¶ã§ããã¹ããªãŒãçµæžãšæ¥ããæ©äŒãå¢å ããŸãããã®ãããªç°å¢äžã§çããŠããã®ã§ããã°ãç§ãã¡ã¯ã¹ããªãŒãçµæžãžã®å¯ŸåŠæ³ã身ã«ã€ããªããã°ãªããªããä»ã¯ãã®ãããªæ代ã§ãã
ãããã¯ããããã©ã¢ããŸã³ã楜倩ãã€ããªã¯ãã¡ã«ã«ãªã«ã ã£ãŠã«ãŒã«ã¯ãããããç§ãã¡ã®ååŒã¯å®ãããŠããããããªãã®ïŒã
ãšæããããããŸãããããã§éèŠãªã®ããåé ã«ã話ãããæ°äºäžä»å ¥ã®ã©ã€ã³ã§ããæãããªè©æ¬ºã«ããã°ã«ãŒã«ã¯ç§ãã¡ãå®ã£ãŠãããŸãããã¹ããªãŒãçµæžã§ãã£ãããªã®ã¯ããã§ã¯ãªãäžéã®ã±ãŒã¹ã
ãç§èªèº«ãã€ããªã¯ãããªããµã€ãã®å©çšé »åºŠã¯å¢ããŠããŸããå人éã®ååŒã§ã倧åã®ã±ãŒã¹ã§ã¯ã¹ã ãŒã¹ã«ååŒãçµããã®ã§ãããäžå®é »åºŠã§ãã©ãã«ãèµ·ããããšãäºå®ã§ãããã®å Žåã§ãå€ãã®å Žåã¯åççã«è©±ãåããã§ããŠè§£æ±ºãããã®ã§ãããããã§ããªãå Žåãèµ·ããããã§ããå®äŸããããŠå¯ŸåŠæ³ãèããŠã¿ãŸãããã
å®äŸ1ãæ éããããªã³ã¿ãŒ
ãããªããµã€ãã§äžå€ã®ããªã³ã¿ãŒãè³Œå ¥ããŸãããåå説æã§ã¯ãã€ãæè¿ãŸã§äœ¿ã£ãŠããå®ååããšæžãããŠããŸãããé»æºãå ¥ããããããªããšã©ãŒã©ã³ããã€ããŸãããããã§èª¿ã¹ããšãã®ãšã©ãŒã©ã³ãã®ç¹æ» ãæå³ããã®ã¯ãã¡ãŒã«ãŒä¿®çãå¿ èŠããšãããµã€ã³ã§ããããåç¥ãããããŸããã倧æã¡ãŒã«ãŒã¯è²©å£²åŸäžå®æéãéããããªã³ã¿ãŒã®æ éã¯ä¿®çããŠãããŸããã
ãããã§è©±ãåã£ãŠååŒãã£ã³ã»ã«ãšãªã£ãã®ã§ãããåé¡ã¯ç§ã®æå ã«å±ããŠããæ éåãååŒçžæã¯ããã®ãŸãŸè¿éããªããŠã倧äžå€«ã§ãããšããã®ã§ãããããã¯è¿éã³ã¹ããããããããç§ããããã°çæãã§è¿éããã»ãã楜ãªã®ã§ãããããããããããšçžæã«ã¯ããã«1200åã»ã©ã®æ倱ãäžä¹ãã«ãªããã ããçžæã¯ã¹ããªãŒãæµã®äº€æžã«å ¥ãã®ã§ãã
ããã®ãšãã¯å®ã¯ç§ãæå³çã«æããŸããããããæ¬ã§çžæã®æ¹ããäºæ ã«éã£ãŠåšå® ãšãªãäžèŠåãåŠåããŠããããšæžããŠããã®ã§ãã¡ãã£ãšãããããã«ãªã£ãã®ã§ããç§ã400åæã£ãŠç²å€§ãã¿ã«åºããã®ã§ããããã®ããã«èªåã«äžåããªããŠãå°é¡ã®ãéã§ç©äŸ¿ã«ããŸããšããã®ãã¹ããªãŒãååŒã®ãããªã¿ãããããŸããã
äºäŸ2ããµã€ãºã®éãã±ãŒã¹
ãããã¢ã¡ãªã«è£œã®æåãªãããã³å®¶é»ã§é³ããšãŠãããããååããããŸãã調çã®ããã«ã¹ã€ãããããããšãã£ãšããéã«éèãèãç ããŠããŒã¹ãç¶ã«ãªã䟿å©ãªã®ã§ããããšã«ããããããŸããé³ãåºãŸããã¢ã¡ãªã«ã®éå€ã®äžè»å®¶ãªãæ°ã«ãªããªãã®ã§ãããæ¥æ¬ã®éåäœå® ã§ã¯åšå²ã®åå¿ãæ°ã«ãªã£ãŠããŸããŸãã
ããããªäººã®ããã«ãããããã£ãœããšèŠãã±ãŒã¹ãã¢ã¡ãªã«ã®ã¢ããŸã³ã§å£²ãããŠããŸããã¹ã¿ãã§ãã©ãããŒããã€ãããšãã«äœ¿ããããã¬ã³ããŒãã¢ã¯ãªã«ã±ãŒã¹ãèŠã£ãŠããŸããããããšãã䌌ããã®ãäœã£ãŠããŒã±ãããã¬ã€ã¹ã§è²©å£²ããŠãã人ãããã®ã§ãã300ãã«ã»ã©æ¯æã£ãŠåãå¯ãããšããããªããšçžæã®çºéãã¹ããµã€ãºãåããŸããã
ããããçžæãšè±èªã§è©±ãåããæ£ãããµã€ãºã®ãã®ãéã£ãŠãããã®ã§ãããåé¡ã¯æå ã®ååãåœééµäŸ¿ã§è¿éãããšé«é¡ã®ã³ã¹ããããããŸãããããšçžæãããåãã€ããªã¯ã§å£²ããã°ããŠãããªããïŒã売äžã®ååããããããããšãªãã¡ãŒããããŸããã
ã2äžåãšå®äŸ¡ããå®ãåºåããååã¯ã1é±éã»ã©ã§ç§ã®ãšã¯äžåãéããµã€ãºã®ååã䜿ã£ãŠãã人ãè²·ã£ãŠãããŠãçŽæã©ããåé¡ã®1äžåãç§ã®æå ã«æ®ããŸãããã¢ã¡ãªã«äººã¯ã€ãã¥ãã¿ãã ãªãšæã£ãåºæ¥äºã§ãããçµæçã«ã¯åœŒãè¿éããããããæã«ã¯ãªããªãã®ã§ãããããã®ããã§ç§ã300ãã«ïŒçŽ3äž3000åïŒã®ååã1äžåå®ãæã«å ¥ããããšã«ãªããŸãããæåã«éãããååããªãŒã¯ã·ã§ã³ã§å®ãè²·ã£ã人ãå«ããŠäžæ¹ããŸãããããŸã£ããšããæå³ã§ã¯ãããæãã®ã¹ããªãŒãçµæžã®è§£æ±ºäºäŸã§ã¯ãªãã§ããããã
äºäŸ3ã茩ïŒãããïŒãšã®éé
ãããªããµã€ãã§iPhoneãè³Œå ¥ããã®ã§ãããè³Œå ¥ãã¿ã³ãæŒããçŽåŸã«å€±æã«æ°ã¥ããŸãããè²·ã£ãã€ããã®æ©çš®ãšå®éã«è²·ã£ãæ©çš®ãéãã®ã§ãã
ãããªããµã€ãã§ããç¶æ ã®iPhoneãæ¢ãã®ã¯äŒé殿ã®ãããªãã®ã§ãããã¡ãã¯iPhoneXã®çŸåã欲ãããšæã£ãŠããŠããæ€çŽ¢çµæã§ã¯ããã§ã¯ãªãååãã©ãã©ã衚瀺ãããŸããäŸ¡æ Œãå®ããšæã£ãŠæŒããŠã¿ããiPhone8ãiPhone7ã ãšããã®ãæ¥åžžè¶é£¯äºããç®ç«ã€å·ããªãããããã ãšãã衚瀺ã®ååã§ããFace IDãæ©èœããŸããããžã£ã³ã¯ãšããŠãèããã ããããªã©ãšå¹³æ°ã§åå説æãæžãããŠããŸããããžã£ã³ã¯ãªãç®ç«ã€å·ããªããšãã«ãã§ãã¯å ¥ãããªïŒããšæãã®ã§ããããã¯ã¹ããªãŒããèªåããã£ããããŠãããšå€ãªååãè³Œå ¥ããŠããŸããŸãã
ãããŠããªã倱æããã®ãçç±ã¯åŸè¿°ããŸããããšã«ããééã£ãæ©çš®ãããªããµã€ãã§å²é«ãªäŸ¡æ Œã§è³Œå ¥ããŠããŸããŸãããããã«ååŒã¡ãã»ãŒãžãéããŠãååŒããã£ã³ã»ã«ã§ããªããïŒããšç³ãåºãã®ã§ãããçžæããã¯é«å§çãªè¿ä¿¡ãã
ããã£ãããããŸã§ä»ã®ãŠãŒã¶ãŒã®æ³šç®ãéããŠããã®ã«ãã£ã³ã»ã«ããŠååºåã«ãªãã°ãããæ¶ããŠããŸããè¿·æã ããè²·ã£ããã®ã¯ãã¡ããšè²·ã£ãŠããã
ãããã£ãšããªåå¿ã§ãã¡ãã¯ããã®é³ãã§ãŸããããããŠããã«ãçºéããããåãåã£ãŠããããšè¿œãæã¡ããããé£çµ¡ãå±ããŸãã
ããªãã§å€±æããã®ã調ã¹ãŠããã«çç±ãããããŸãããåå説ææãšåååãéãã®ã§ããåå説ææã«ã¯iPhoneXSã ãšæžãããŠããŠãããã¯ç§ãæ¢ããŠããååãªã®ã§ãããåååã®æ¬ã«ã¯iPhoneX SpaceGrayãšæžãããŠããã圌ãéã£ãŠããã®ã¯iPhoneXã§ããã
ã説æãšéãååã売ã£ãã®ãªãç§ã®ã»ãã«åããããšæããŸãããå®ã¯ã¹ããªãŒãçµæžã¯ããç°¡åã§ã¯ãããŸãããããªããµã€ãã®ã«ã¹ã¿ããŒãµãŒãã¹ã«é£çµ¡ããšã£ããšããããã®ãããªåå説æãéãã±ãŒã¹ã®ãã©ãã«ã§ãäºåå±ã¯èªåãã£ã³ã»ã«ããªãã«ãŒã«ã«ãªã£ãŠããŠãåœäºè éã§ã®è©±ãåããããããã«è¿äºãããŸããã話ãåããã€ããªããã°æçµçã«ææžå¶åºŠãããã®ã§ããããŸãã¯8æ¥éãåœäºè éã§è©±ãåããšããã®ã§ãã
ãçžæã¯èŒ©ã§ããææªéšãããå ŽåãšããŠç§ãèŠæããã®ã¯3äžåã»ã©ããã®æ倱ã«ã€ããŠã¯ãã£ããæ³£ãå¯å ¥ããããã¶ãå±ããååãããªããµã€ãã§å£²ãã°2äžåãããã¯åãè¿ãããšããæ倱èšç®ã¯ããŸããã
ããšã¯ããã¹ããªãŒãã§çãæãå€å°ã®èæ§ã¯ç§ãæã£ãŠããŸããåååãšåå説æãé£ãéã£ãŠããã®ã¯äºå®ã§ããã®ç¹ã§äºåå±ã«ã¯ã¬ãŒã ãå ¥ããŠããæšãäŒãããšãããåã®æªããç解ããã®ã§ããããç¡äºãçžæããã£ã³ã»ã«ã«å¿ããŠãããçµæã«ã
ãã¹ããªãŒãã§ã¯ã«ãã¿åãã«ãªã£ãŠãã€ãšã¹ããšèšã£ããè² ãã§ããã§ãåžžã«ãã¡ã€ãã£ã³ã°ããŒãºäžèŸºåã ãšããã€ã倧æªæããããããããŸãããã¹ããªãŒãã§ã¯è² ãããŸãŸã§éããã»ãã被害ãå°ãªãã±ãŒã¹ãããã®ãäºå®ãæ¥æ¬äººãå°ãªããããããšåããªã¹ã¯ã«çŽé¢ããæ代ãæ¥ãã®ã ãšç§ã¯æã£ãŠããŸããã¹ããªãŒãã§ã®èº«ã®ããªãæ¹ãåãããæ代ããã£ãŠããã®ã§ãã
ïŒæïŒéŽæšè²ŽåïŒçŸå¹Žã³ã³ãµã«ãã£ã³ã°ä»£è¡šåç· åœ¹ïŒ
âéŽæšè²ŽåïŒãããã»ããã²ãïŒ
äºæ¥æŠç¥ã³ã³ãµã«ã¿ã³ããçŸå¹Žã³ã³ãµã«ãã£ã³ã°ä»£è¡šåç· åœ¹ã1986幎ããã¹ãã³ã³ã³ãµã«ãã£ã³ã°ã°ã«ãŒãå ¥ç€Ÿãæã¡åã®åæåãšæŽå¯åãæŠåšã«ãäŒæ¥éã®è€éãªç«¶äºåçã解æããå°é家ãšããŠ13幎ã«ããã掻èºãäŒèª¬ã®ã³ã³ãµã«ã¿ã³ããšåŒã°ããããããã€ã€ãŒã°ã«ãŒãïŒæ±èšŒãã¶ãŒãºäžå ŽïŒã®èµ·æ¥ã«åç»åŸã03幎ã«ç¬ç«ããçŸå¹Žã³ã³ãµã«ãã£ã³ã°ãåµæ¥ã以æ¥ãæãåµé çã§ãã€ããã€ãïŒããšã€ã³ãã¯ãã®ããäºæ¥æŠç¥äœããã§ããã¢ããã€ã¶ãŒãšããŠå€§äŒæ¥ããã®æ³šæãé絶ããããšããªããäž»ãªèæžã«ããŒããã®æŠç¥æèç 究éšãïŒææ¥æ°èåºçïŒããæŠç¥æèãã¬ãŒãã³ã°ãçµæžã¯ã€ãºçãïŒæ¥æ¬çµæžæ°èåºç瀟)ããä»äºæ¶æ» ãïŒè¬è«ç€ŸïŒãªã©ãããã