ããæ°å¹Žãæ§ã
ãªäŒæ¥ã°ã«ãŒããç¬èªã®ãå
±éãã€ã³ããã®éçšãç©æ¥µåãããŠããã®ã¯èªè
ã®æ¹ã
ãæ¥ã
ã®ç掻ã®äžã§æããŠããããšã ãããäžã§ããšãã«ååšæãé«ããŠããã®ãããPayPayããŒãã¹ããªã©ã軞ãšãããœãããã³ã¯çµæžåãšãã楜倩ãã€ã³ããã軞ãšãã楜倩çµæžåã ã䞡瀟ãšãæºåž¯é»è©±ã®ãã£ãªã¢äºæ¥ããQRã³ãŒã決æžãECãµã€ãããããéè¡ãªã©å€å²ã«ãããäºæ¥ã§ãããããšç«è±ãæ£ãããŠããã
ããããããªæ¥æ¬åœå
ã®çµæžåã代衚ãã2瀟ã®ãã¡ãã楜倩ãã€ã³ãã»æ¥œå€©çµæžåã«å±æ©ãè¿«ã£ãŠããããšå ±ããããŠãããããã¯ãã£ããã©ããªçç±ãããªã®ã ãããâŠïŒ
楜倩ã°ã«ãŒãã®äž»åã®ã²ãšã€ã»æ¥œå€©ã¢ãã€ã«
女åªã®ç±³å涌åãããåºæŒãã楜倩ã¢ãã€ã«ã®CMãç¥ãããŠãã
ãè¿å¹Žããã¬ããã€ããã°å®¹æã«ã楜倩ãã®ã¯ãŒããèãããšãã§ããã»ã©ãç§ãã¡ã«ãšã£ãŠèº«è¿ãªååšã«ãªã£ãŠãã楜倩ã°ã«ãŒãã楜倩ã«ãŒãã®CMãªã©ã«ç»å Žããå·å¹³æ
è±ããæ®ããã楜倩ã«ãŒããã³ãã¯ãå€ãã®äººããæããã人æ°ãã£ã©ã¯ã¿ãŒãšãªã£ãŠããã
ããããŠçŸåšã®æ¥œå€©ã°ã«ãŒãã®çæ¿ã®ã²ãšã€ã§ããã楜倩ã«ãŒããã³ãšã®ã³ã©ãCMã§ã話é¡ãšãªã£ãŠããã®ã楜倩ã¢ãã€ã«ã ã2020幎4æããæºåž¯é»è©±ã®ãã£ãªã¢äºæ¥ã«åå
¥ããŠä»¥éãã300äžäººãã©ã³æé1幎ç¡æããã¯ããå€ãã®æœçã§ãŠãŒã¶ãŒãéããŠããã2021幎4æã«ã¯iPhoneã®åæ±ããéå§ããã®äººæ°ã«ãããªãæè»ãããã£ãŠããããšã¯æ³åã«é£ããªããã°ã«ãŒãå
šäœã§ã楜倩ã¢ãã€ã«ã®æé·ã«æ³šåããŠããã楜倩ã¢ãã€ã«ã®èªåã®åºå°å±å¢èšã«æè³ããŠããç¶æ³ã ã
楜倩çµæžåã®æµ®æ²ã¯æ¥œå€©ã¢ãã€ã«ã®é»ååã«ããã£ãŠããïŒ
![](https://otona-life.com/wp/wp-content/uploads/2021/08/photo002-91.jpg)
æºåž¯é»è©±ã®åºå°å±ã¯è¡äžã§ã¯ãã«ã®å±äžãªã©ã«å»ºãŠãããŠãã
ãã°ã«ãŒãäžäžžãšãªã£ãŠã®æ¥œå€©ã¢ãã€ã«ãžã®å
è¡æè³ãç¶ããŠããçŸç¶ã ãã楜倩ã¢ãã€ã«ã®é»ååãæ°é·ã«åŸ
ã£ãŠããããäœè£ããããã¯ãŸãå¥åé¡ã ã8æ11æ¥ã«çºè¡šããã2021幎12ææ第2ååæã®æ±ºç®ã§ã¯ã环èšïŒ1ïœ6æïŒã®æçµæçã§ã¯650ååãè¶
ããèµ€åã§ããããšãäŒããããŠãããããã¯å幎åæãããæªåããŠãããšãããã°ã«ãŒãã®æ¬é³ãšããŠã¯ããã«ã§ãé»ååãæãããŠã»ãããšèããŠããŠããããããªãã ããã
ãããã楜倩ã¢ãã€ã«ããäžççãªåå°äœäžè¶³ã«ãããããŸã§ã2021幎å€é ããšçºè¡šããŠããèªç€Ÿåç·ã®äººå£ã«ããŒç96%ãžã®å°éããã2021幎å
ããžãšç¹°ãäžãããããïŒãã£ãªã¢äºæ¥ãžã®åæŠæã«ã¯ã2026幎3æããšããŠããããããã倧å¹
ã«ååãããŠããããã幎å
ãã§ãååã«æ©ããšèšããã®ã ãâŠïŒ
ãèªç€Ÿåç·ã®æ®åãé²ãŸãªããã°äžäŸ¿ããå«ã£ããŠãŒã¶ãŒã®æµå
¥ã¯èŠèŸŒãããåç·ãåããŠããKDDIïŒauïŒãžã®ããŒãã³ã°è²»çšãããããåå
¥ãæžãæ¯åºãå¢ããŠããŸããšãããè² ã®ã¹ãã€ã©ã«ãžãšé¥ã£ãŠããŸããããªããææªã®å Žåã楜倩ã¢ãã€ã«ã®èµ€åã顧客åãã®åªéãµãŒãã¹ã®ããã®è³éãé£ãã€ã¶ããŠããŸãã°ã楜倩ãã€ã³ãã®ã·ã¹ãã ãã厩å£ããŠããŸãå¯èœæ§ãã¯ããã§ããã ããã
ããé²ããå°çãéããå°çããšãã£ãæ§çžãåããŠããããé²ãŸãªããã°æåãããåŸãªãã®ã楜倩ã°ã«ãŒãã®ãã©ã€ãšããã ããã®èŠé£ãä¹ãè¶ããŠã楜倩ã¢ãã€ã«ã®é»ååãæããããæ¥ã¯ãã€ã«ãªãã ããããä»åŸã®æ¥œå€©ã¢ãã€ã«ã«æ³šç®ããŠããããã
åç
§å
ïŒæ¥œå€©ã®è¶³ãåŒã£åŒµããæå€ãªäºæ¥ãâŠã楜倩ãã€ã³ãçµæžåã厩å£ã®å¯èœæ§ãããããŒçŸä»£ã