ã2020幎ãæ°åã³ãããŠã€ã«ã¹ã®åœ±é¿ã«ãããå·£ãããéèŠãã®æ¡å€§ã§ãã©ã¢ãã«ã®åèãç¶ããããšã¯èšæ¶ã«æ°ããããªãã§ãæŠèŠãæŠéæ©ã®ãã©ã¢ãã«ãããåé§ãªã©ã®ååã販売ãã倧ææš¡åã¡ãŒã«ãŒã»ã¿ãã€ã¯çµ¶å¥œèª¿ã ã£ãæš¡æ§ã20幎12æ27æ¥ä»ã®ææ¥æ°èDIGITALã®èšäºå
ã§ãç°å®®ä¿äœäŒé·ã¯ãå幎æ¯ã§30ïŒ
以äžå¢ãããçç£ãéã«åãããäžççã«ååã足ããªãããšæ¥æ¿ãªéèŠå¢ã«ããããæ²é³ŽããããŠããã
ããããªã¿ãã€ã¯1980幎代æ«ããã¢ã¡ãªã«ãéŠæž¯ãªã©æµ·å€ãžãšé²åºããŠãããåºè·æ°ã¯ãããæµ·å€ãååãå ããŠãããšã®ããšãããããéã«ããã°éèŠã®åæ°ã¯æ¥æ¬åœå
ãšããããã§ãäŸç¶ãšããŠåœå
åãã®ç©å
·ã¡ãŒã«ãŒãšããã€ã¡ãŒãžãæ±ããŠããæ¹ãå€ãã®ã§ã¯ãªãã ãããã
ãäžæ¹ããããªç©å
·ã¡ãŒã«ãŒã®ã°ããŒãã«å±éã®æåäºäŸã§æãæµ®ãã¶ã®ããã¿ãã€ãšåãããã©ã¹ããã¯è£œã®ååã§ããã¬ãŽãããã¯ã§ã銎æã¿ã®ãã³ããŒã¯ã®ç©å
·ã¡ãŒã«ãŒã»ã¬ãŽã ãã¬ãŽã¯ã1968幎ã«ãã³ããŒã¯ã«ã¬ãŽã©ã³ããéèšããã€ã®ãªã¹ãã¢ã¡ãªã«åè¡åœããã€ãã«ãéèšãéäžã§çµå¶æš©ã¯å€ãã£ããã¢ã¡ãªã«ãã€ã®ãªã¹ããã€ãããã¬ãŒã·ã¢ãã¢ã©ãéŠé·åœé£éŠãéåœãæ¥æ¬ã®8ãåœã10ã¶æã«ãåã¶ãä»ãäžçäžã«ååå±éãè¡ã£ãŠãããæšä»ã¯äžåœã§æ¥æé·ãéããŠãããä»å¹Žäžåæã«äžåœåœå
ã«æ°ãã«46åºèããªãŒãã³ãäžåæãåºåºãç¶ããé幎ã§èš80åºèãéåºããäºå®ã ãšãããçŸåšãã¬ãŽå°éåºã¯äžçã«833åºèãããã4å²ä»¥äžã®çŽ360åºèãæé·åžå Žã®äžåœã«éãŸã£ãŠããããããªãåžå Žæ¡å€§ãèŠèŸŒãã§ããããã§ããã
ã建ç¯æã®å 工販売ãã¹ã¿ãŒãã ã£ãã¿ãã€ãæš¡åå°æ¥ã¡ãŒã«ãŒãšãªã£ãã®ã1953幎ãã¬ãŽããã©ã¹ããã¯è£œã®ç©å
·éçºãéå§ããã®ã1949幎ãçŸåšãŸã§ç¶ãäŒæ¥ã®ã¢ã€ãã³ãã£ãã£ãçãŸããã®ã¯åæ代ãªããããã®åŸã®å±éã¯ãŸãã§ç°ãªã£ãŠããã2021幎ã®äž¡ç€Ÿã®å£²äžé«ã¯ãã¿ãã€ãçŽ139ååãã¬ãŽãçŽ9730ååãšçŽ70åãã®å·®ãåºãŠããã»ã©ã ã
ããã¡ããåçŽæ¯èŒã§ãããã®ã§ã¯ãªãããå
±éç¹ãå€ã䞡瀟ã¯ã©ãããŠãããŸã§å·®ãã€ããŠããŸã£ãã®ã ããããä»åã¯åœéæè²è©è«å®¶ã®æç°åŠæ°ã«ããªãã¿ãã€ã¯ã¬ãŽã®ãããªèŠæš¡ã§ã°ããŒãã«å±éã§ããªãã£ãã®ããçµå¶åæãããŠããã£ãã
䞡瀟ã®å·®ãã€ããèšèšææ³ã®éã
ãåããã©ã¹ããã¯è£œã®ç©å
·ãåãæ±ãã¿ãã€ãšã¬ãŽã ãããã®äž¡ç€Ÿã®éãã¯è²©å£²ããŠããååã®ç¹æ§ã顧客局ãã確èªã§ãããšããã
ãååã®èšèšææ³ãããããã¯ãªãšã€ãã£ããªé¢ãšãšã³ãžãã¢ãªã³ã°ãªé¢ããåºçºããŠããã®ã2瀟ã®å€§ããªéãã§ããããã¬ãŽãããã¯ã¯ãã«ã©ãã«ãªãããã¯ãçµã¿åãããããç©ã¿äžãããããããšã§èªåã®æããããªå»ºç¯ç©ããã£ã©ã¯ã¿ãŒãªã©ã®ç«äœãäœããããèšèšãããŠããŸãããããäœãäœãã®ãïŒããšãã0ãã1ãäœãäžããææ³ãååããæããŸãããäœããèè¥ç·å¥³åããæ³ååãåãããŠãã¯ãªãšã€ãã£ããªéã³æ¹ãã§ããããã«ãªã£ãŠãããã§ãã
ã察ããŠã¿ãã€ã®ååã¯ã趣å³ã§ãããŒã楜ããããã¢ãã¯ãªå±€ã«åããŠäœãããŠããŸããåºæ¬çã«ã¿ãã€ã®ãã©ã¢ãã«ãæš¡åã¯ããããåãå€ããŠçµã¿ç«ãŠãŠãããŸãããå®æãŸã§ã®å·¥çšã¯ã²ãšã€ã®ã¢ãŒããšããŠé«ããŠãããããªããšã³ãžãã¢çãªééå³ãããäœæ¥ã§ããããåé§ã®ãããªã«ã¹ã¿ãã€ãºããŠéãã競ãååãããã©ãã ãéãèµ°ãããããšãã§ãããïŒããšãããšã³ãžãã¢çãªèãæ¹ã§æ¥œããæ¹ãå€ãã§ãããã
ããããããã®ã¥ããã«å¯Ÿããèãæ¹ãååã®ç¹æ§ã®éãã«ãã£ãŠãã¿ãã€ã¯ãã ããã®åŒ·ããã¡ã³ããã¯ç±ççã«æ¯æãããŠãããã®ã®ãã¬ãŽã®ååã¯å
šäžä»£ããåããããããŠããªããã€ããããããç©å
·ã«ãªãåŸãã®ã§ã¯ãªãã§ãããããïŒæç°æ°ïŒ
ãåµé æ§ãéèŠããã¬ãŽãšè·äººçãªæå ãåããã¿ãã€ããã®ã¥ããã®èãæ¹ãåå³ããã ãã§ã䞡瀟ã®æ¹åæ§ã¯ãŸãã§ç°ãªãããšããããã
ããŸãã¬ãŽã¯ãã¹ã¿ãŒã»ãŠã©ãŒãºããããªãŒã»ããã¿ãŒããããŒãã«ããªã©ã®æ ç»ã·ãªãŒãºãšã³ã©ãããååãå€æ°å±éããŠããŸãããããã¯ã䜿ã£ãŠæ ç»ã®äžçãèªåã®æã§ã·ãã¥ã¬ãŒã·ã§ã³ã§ãããããªæèŠã«æ²¡å
¥ã§ããããã§ãããããæ ç»ããããããã°ãååã®å£²äžã䌞ã³ãŠããã®ã§ãæ¶è²»è
ã®åµäœæ§ãšèªç€Ÿã®æ¥çžŸã®ã©ã¡ããæ
ä¿ã§ããæŠç¥ãšãªã£ãŠãããã§ãã
ããããã¿ãã€ã®ã»ãã¯ã宮倧工ãå€ã«åºãªããããªè·äººæ°è³ªã®åŒ·ãäŒæ¥é¢šåãšãªã£ãŠããã®ããæ ç»ãã¢ãã¡ãšç©æ¥µçã«ã³ã©ãããŠããªããã§ããèªç€Ÿè£œåã®ã€ã¡ãŒãžãæ ç»ãã¢ãã¡ãšãã£ãä»äœåã®äžç芳ã§åºããããããªããšããããšãªã®ãããããŸããã
ãå®ã¯ã¬ãŽã以åã¯ãã®ãžã¬ã³ããæ±ããŠããã®ã§ããã1990幎代çµããã«æ¥çžŸãæªåããããšããã£ããã«å°éã«ã³ã©ãååãå±éããŠããããã«ããçµæãå°äžé«çãäžå¿ã«ã客ãå®çãããããšã«æåããŸãããã¿ãã€ã¯ä»ç€Ÿã»ä»äœåãšã®ã³ã©ãã¬ãŒã·ã§ã³ãšãã£ãæµè¡ã«ä¹ãé
ããããšããã¬ãŽãšå·®ãéããŠããŸã£ãäžå ã ãšèããŠããŸããïŒåïŒ
ããŒã¯ãŒããšãªãã®ã¯ãæè²ããå€æ§æ§ã
ãã¬ãŽãäžçå±éã«æåããèŠçŽ ãšããŠãæè²çãªæèã§æ¡ãå
¥ããããããšã倧ãããšããã
ãã¬ãŽã¯ç©å
·ã®ç¯å²ãè¶ããŠãæè²ãããžãã¹ã®çŸå Žã§ãå¿çšãããŠããŸãã1æ³åããéã¹ãããã¥ããããšãã幌å
åãã®ãããã¯ã¯ç¥è²ç©å
·ãšããŠèªç¥ãããŠããŸãããã¬ãŽãããã¯ãå°åŠæ ¡ã§ææãšããŠæ¡ãå
¥ããããããšããããŸããäžæ¹ãããšãã°ã¬ãŽãããã¯ã䜿ã£ãŠè¡ãããã¯ãŒã¯ã·ã§ãããã¬ãŽã·ãªã¢ã¹ãã¬ã€ãã¯äŒæ¥ç ä¿®ãªã©ã§ãæ¡çšãããŠããŸãããäŒè°ã§å¯èŠåãã«ããååã®ã¢ã€ãã¢ãèããéããã¬ãŒã³ããéã«ã¬ãŽãããã¯ã䜿ãããããšããããå€ãã®äŒæ¥ã§å°å
¥å®çžŸããããã§ãããŸããæ±å€§ã®ã¬ãŽãµãŒã¯ã«ãæ±å€§ã¬ãŽéšããªã©ã®å®£äŒå¹æããã£ãã§ãããã
ãããããŠå€è§çã«ãã¬ãŽã¯æè²ãããžãã¹ã®å Žã§æŽ»èºããšããPR掻åã«å€ããã çµæãåè²ãŠäžä»£ãã¯ãããšããå€ãã®äžä»£ã«ããã ã®ããã¡ãã«ãšã©ãŸããªã䟡å€ããååãšããŠèªç¥ãããŠãã£ãã®ã§ã¯ãªãã§ããããã
ããã¡ããã¿ãã€ããæš¡åã¥ããããšãããŠèžè¡çãªææ§ãéãããããšããæ¹åæ§ã§ãã¬ãŽã®ããã«æè²ãããžãã¹ã®å Žã«èšŽæ±ããŠããããšãã§ããã¯ãããã£ãšãæŠèŠãæŠéæ©ã®ãã©ã¢ãã«ãšãªããšãè»åœäž»çŸ©çãªãã®ãé£æ³ãããŠãã¬ãŽããã¯ããŒãã«ãé«ãã£ããããããŸããããå¯èœæ§ã¯ååãã£ããšæããŸããïŒåïŒ
ããŸãã¿ãã€ã¯ååã®ã©ã€ã³ãããçã«ããäžçžããã¯ã³ã¹ãããé
ããŠãããšæç°æ°ã¯ææããã
ãã¿ãã€ã®ååã¯ãåºæ¬çã«ç·æ§ç®ç·ã®ãã®ãå€ããå€æ§æ§ã®ããã©ã€ã³ããããšã¯ãããŸãããããŸãŸããšã奜ããªå¥³ã®åã奜ã¿ãããªå®¶ã人圢ã®ãã©ã¢ãã«ã販売ã§ããã¯ããªã®ã«è²©å£²ããæ°é
ã¯ãªãã§ããã察ããŠã¬ãŽã¯ãã£ãºããŒã®ãã¢ããšéªã®å¥³çãããããŒããŒäººåœ¢ããšã®ã³ã©ãååãåºããŠããã女æ§ããŒãºãæŽãã§ããŸããå欧ããããã€ããŒã·ãã£çãªçºæ³ã«å¯ãã ã¬ãŽãšã¯éããã¿ãã€ã¯ããŒã±ãã£ã³ã°çã«ãäŒæ¥é¢šåçã«ãåŸæ¥ã®é¡§å®¢å±€ããé¢ãããããäžã®äžã®åãããåãæ®ãããŠããŸã£ãŠãããšèããããŸããïŒåïŒ
ãå·£ãããéèŠã«ãã£ãŠååã®åºè·æ°ã¯æ¥å¢ããããã ãããããéåããåŸãã¿ãã€ã¯ã©ã®ããã«ãããã£ãŠããã¹ããªã®ãã
ãã¿ãã€ã¯æš¡åããã©ã¢ãã«ã¥ããã奜ããªå±€ã«å¯ŸããŠå売ãããŠããŸããããããããè±åŽããŠã¬ãŽã®ããã«ãžã§ã³ããŒãã©ã³ã¹ã®ãšããååå±éãè¡ã£ãŠããã°ãä»ããã§ãã°ããŒãã«äŒæ¥ã«ãªãããšã倢ã§ã¯ãããŸããããŸããã©ã¹ããã¯ãæ±ãäŒæ¥ã§ãã®ã§ãSDGsã«é
æ
®ãããšã³ãªåãçµã¿ã倧ã
çã«çºä¿¡ããŠããããšãéèŠã§ãããããããã«ããæš¡åããã©ã¢ãã«ãã¡ã³ã¯é«éœ¢åãé¡èã§ãã®ã§ãè¥å¹Žå±€ã女æ§å±€ãããã«ç²åŸã§ããããä»åŸã®ã¿ãã€ã®èª²é¡ãšãªãã§ãããããïŒåïŒ
ãæ¥æ¬ãèªãç©å
·ã¡ãŒã«ãŒã§ããã¿ãã€ãé«ãæè¡åã掻ããã€ã€ãæ°ããªæŠç¥ã顧客局ã®ç²åŸãå³ããã¬ãŽã®ããã«å€§èŠæš¡ã«äžçå±éããæªæ¥ãèŠãŠã¿ããã
ïŒåæã»æïŒææïŒA4studioïŒ