人éé¢ä¿ãåžèåããŠãããšèšãããçŸä»£ç€ŸäŒããã®äžã§çãã人ãã¡ãâèªåãããããããâã³ãã¥ããã£ãããŒãã«ãã©ã€ãã³ãã¥ãã±ãŒã·ã§ã³ã¢ããªãPocochaïŒãã³ãã£ïŒãããå
šåœã®20ïœ60代ç·å¥³1,000åã察象ã«ã€ã³ã¿ãŒããã調æ»ãå®æœïŒ2023幎10æ23æ¥ïœå幎10æ25æ¥å®æœïŒããã®çŸç¶ã«é¢ãã調æ»çµæãå
¬éããã
èªåãããããããã³ãã¥ããã£ããã人ã¯å
šäœã®4å²ã«æºããªã
ãããªãã¯ã家æ以å€ã®èªåãããããããã³ãã¥ããã£ããããŸããããïŒn=1,000ïŒãšãã質åã«ããããããããããšåçãã人ã¯å
šäœã®4.6ïŒ
ããŸãããå°ãã¯ããããšåçãã人ã¯33.7ïŒ
ãšãåèšã§4å²ã«æºããªãçµæã«ãã€ãŸãåæ°ä»¥äžããçŸä»£ç€ŸäŒã«ãããŠâèªåãããâãåºããŠããªããšããããšãæãããšãªã£ãã
èªåãããããããã³ãã¥ããã£ã®å€§ãããšã¯ïŒ 倧å€æ°ã10人æªæºãšåç
äžèšã®è³ªåã«ãããããšåçãã人ïŒn=383ïŒã«å¯ŸããŠãèªåãããããããã³ãã¥ããã£ã®å€§ãããèãããšããã52.0ïŒ
ã5人æªæºã40.2ïŒ
ã5人以äž10人æªæºã§ããã人æ°ãå°ãªãã³ãã¥ããã£ã»ã©ãèªåãããããããåŸåã匷ãããšãåãã£ãã
SNSã®ãã©ãã¯ãŒæ°ãšã¹ãã¬ã¹ã¯çžé¢é¢ä¿ã«ïŒ
çŸåšã®æ¥ã
ã®ã¹ãã¬ã¹åºŠã«ã€ããŠå°ããçµæïŒn=1,000ïŒãæ®æ®µæãé«ãé »åºŠã§å©çšããSNSã¢ã«ãŠã³ãã®ãã©ãã¯ãŒæ°ã1,000人以äžã®èŠæš¡ã«ãªããšãã¹ãã¬ã¹åºŠãããšãŠãé«ãããããé«ãããšåçãã人ã®å²åãé«ããªãåŸåãèŠããããSNSã«ãããã€ãªããã¯ãã©ãã¯ãŒæ°ã®å€å¯¡ã§äŸ¡å€ãèšãããããšãããããå€ãããã€ãªãããšæ¥åžžã®ã¹ãã¬ã¹åºŠã«ã¯çžé¢é¢ä¿ããããšããããããããªãã
ãèªåãããã³ãã¥ããã£ããæã€äººã»ã©æ¥ã
ã®å
å®åºŠãé«ãåŸå
ãããªãã®çŸåšã®æ¥ã
ã®ç掻ãæ¯ãè¿ã£ãŠããå
å®åºŠãã¯ã©ããããã§ããããïŒn=1,000ïŒãšãã質åã«ãããŠãèªåãããããããã³ãã¥ããã£ã«æå±ããªã人ïŒn=617ïŒã®ãã¡ãå
å®åºŠãããšãŠãé«ãããããé«ãããšåçãã人ã¯26.7ïŒ
ã«çãŸã£ããäžæ¹ã§ãèªåãããããããã³ãã¥ããã£ã«æå±ããŠãã人ïŒn=383ïŒã®50.1ïŒ
ãããšãŠãé«ãããããé«ãããšåçãããã®å·®ã¯23.4ãã€ã³ããšå€§ããªåºãããèŠãããã
å°èŠæš¡ã§ãèªåãããåæ§ãçºæ®ã§ãããã³ãã¥ããã£ããæã€ããšã§ãæ¥ã
ã®å
å®åºŠãé«ããå¯èœæ§ãããã®ãããããªãã
ä»åã®èª¿æ»çµæãåããŠãå¿çåŠè
ã®æŽéŠèåããã¯ä»¥äžã®ããã«è§£èª¬ããŠããã
ãããããã¡ãå®å®çãªäººéé¢ä¿ãç¶æã§ããã°ã«ãŒãã®å€§ããã«ã¯ãããçšåºŠéçããããšèããããŠããã人é¡åŠè
ã®ããã³ã»ãã³ããŒã¯ã150人ãè¶
ãããšéå£ãšããŠããŸãæ©èœãé£ããªããšèããææ
ãåãã¡åããã·ã³ãã·ãŒã»ã°ã«ãŒãã¯ã12ïœ15人ããªãã§ã話ãåããã¯ãªãŒã¯ïŒç€ŸäŒéå£ïŒã¯ã3ïœ5人ãšããŠããŸãããã®ãããªå°ããªã³ãã¥ããã£ã«ãããŠã¯ããäºãã®ç¶æ³ãææ¡ã§ããææ
ã䟡å€èŠ³ãå
±æãããããä¿¡é Œé¢ä¿ãæ§ç¯ãããããªããŸãã
ã¡ã£ã¡ããªäžæ©ãèžã¿åºããŠã¿ãŠã¯ãããïŒ
ã¡ã£ã¡ããªã€ãªãããæžå°ããŠããçŸä»£ã«ãããŠãä»åã®èª¿æ»å
ã§ããPocochaã§ã¯ã¡ãããªã€ãªããã ãããããäºãã®å£°ãæ³ããå±ããããã倧ããªåã«ãªãããšããŸããèªåãããããããå±
å Žæãã§ãããšãã䟡å€ãäŒããããã« ãã¡ã£ã¡ããªã€ãªããããã£ããªå¿æŽããšé¡ãããã£ã³ããŒã³ãå®æœäžã
ãã²ãã¡ã£ã¡ããªäžæ©ãèžã¿åºããŠã¿ãŠã¯ãããã ãããã
ãã£ã³ããŒã³ãµã€ãïŒ
https://www.pococha.com/ja/lp/liver-branding-cp-202312